Expert Advice On How To Use Facebook For Marketing

Many of your younger family members are probably on Facebook. It is even possible that your Mom or Grandma are on Facebook, too. Knowing this, are you aware of whether or not your customer base uses Facebook? If you think so, marketing on Facebook might be right for you.

Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.

TIP! Reply to followers when they write something on your wall. Monitor your wall daily and make sure to respond to people within 12 hours.

Make sure your Facebook page isn’t being inundated with spam. You can put filters in place that will help you to keep things on track when you are away. Your administrators can update the filters as new spam is added to your page.

Use Facebook Offers to share coupon codes or organize contests for your subscribers. All that needs to be done is you should get the offer set up and use the Promoted Post option. You may find yourself with new followers if its a great offer.

TIP! Facebook Offers is a great tool for running contests or giving away free products through your website. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall.

Interact with your existing audience. New customers and clients are wonderful, but it is important to keep the people who are loyal to you. For powerful Facebook marketing, you need an audience that feels respected. This gets customers truly engaged in your company.

Buy a Facebook ad. Ad customization options for age, gender and more can help you. You can also set a budget for yourself so that you spend as little or as much as you can afford. There isn’t a huge contract either. You have the ability to stop the ad at your convenience.

TIP! Improve the efficiency of your Facebook marketing interface through the use of custom tabs. These tabs allow you to organize the information on your Facebook page for your visitors in a way that improves your business.

Host a giveaway to increase interest to your Facebook page. Freebies should be given to lose who have either “liked” your business’s Facebook page or signed up to your mailing list. Don’t give away anything expensive; just make it something that your fans will want.

Respond to any comments in your inbox or on your wall. If someone makes the effort to leave a message, you should also take time to communicate with them. Responding in a timely manner will help improve your credibility.

TIP! Building a fan base is the first step in marketing through Facebook. You don’t need to spend much money until you’ve gleaned 5K fans or so.

Be sure that your posts offer some value. In other words, you need to share content that people find interesting or posts that have something in them that people can use. Try to include news about interesting products or services as well that you’re offering. Steer clear of selling too much, however, or you may tire your followers too quickly.

Offer an easy way for your followers to sign-up for contests. If you give them a free product or coupon for liking your page, they will be more interested. Contests are a sure-fire way to get people excited and interested in your page.

TIP! You should think about the opportunities on Facebook with direct advertising. You can make it so that your ad is sent to certain kinds of people, like those that fall in your target market.

You probably have a Facebook page, so you are aware of what customers do, see and would like to know. These tips will keep your customers on edge with new product offerings for your company. The larger the effort you want to put in, the greater the profit you will receive.