Facebook is something that a lot of people all around the world use. It is a great business tool as well. While Facebook does offer paid options for marketing your business, there are also plenty of free options at your disposal. No matter if you choose the free options or if you pay, the following tips will help you make the most of your efforts.
Your fans should be interacted with on a regular basis so you can cater to their needs. Acknowledge the posts that people make. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Give your fans the attention they deserve because they made you the success that you are.
When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. Set up your offer and then turn change the status to “Promoted Post”. If it’s a good deal, you can give it to people that do not even like your page yet.
You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.
The key to successful marketing with Facebook is having a strong base of fans. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. After you hit that many people you should see your conversion rates start to rise.
You should now have the tools you need to run a successful Facebook marketing campaign. Facebook is free, so that is the best part about it. The only way to best your competition is to start planning. Who knows? They may have read this article as well, so get going!