Social Media Marketing Through Facebook – Strategies That Work!

Would you like your business to be seen by millions? Do you know that Facebook can help you with that? There are literally millions of members on Facebook, and you can have them all as fans if you use the right techniques.

Consider holding online contests as a means of your Facebook marketing plan. Offer up discounts and prizes in return for having your customers like your Facebook page. Make sure you really do award the prize so you will be viewed as an honest businessperson.

TIP! Any content published online should be linked to your Facebook page. Even your blog should link to your Facebook page.

The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. Monitor you wall regularly, and reply to any @ messages. Make sure to respond to both positive and negative feedback.

With custom audiences, you can target your ads more effectively. Your conversion rate will be better and your campaign will be less expensive as a result.

TIP! Consider Facebook to be a platform in sharing content. Facebook is more than just idle chatter, it also serves as a primary format for all sorts of content.

Be careful about posting about your own business away from your personal pages. Posting on other people’s pages can attract attention towards your page. Make sure your posts get the attention you want. Only post to another page when it is valuable content. Avoid spamming because this will just annoy people.

An effective marketing strategy is to offer a giveaway. Provide a freebie to those who sign up for a mailing list or even just to click “Like”. It won’t cost you a lot to do and you’ll be in touch with a lot more people which can make you money in the long run.

TIP! Answer any questions and respond to comments on Facebook. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question.

Use care in selecting your updates. If your updates have no value, your subscribers will lose interest fast. Make sure your updates are helpful, educational or entertaining. Look at Facebook Insights to get a good idea of the type of updates that are very successful and give your audience similar content.

Offer an exclusive product to people who “like” your page. Likes are a good way to raise the profile of your page. Giving a gift in return is good marketing. You can also enter them into a contest if they like your page. They will click very fast if there is something free in return.

TIP! The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. This will help laser focus certain marketing messages you send out.

Immediately answer any questions and comments that your followers post on your Facebook wall. This will show that you care about what they have to say. Consider posts on Facebook the way you’d think of a phone call: respond and answer all the questions you can.

Ask your fans to get involved in various decisions related to your company or brand. Those that offer suggestions will feel important and a part of your team. There’s no better way than to get your community involved in making decisions for your company. For instance, if you are a blogger, consider asking them what posts they’d like to read.

TIP! Consider carefully before you promote your business on someone else’s page. You can get some attention by posting on other pages.

Keep your audience as informed as possible regarding your products and services offered. This is not to say that you should post multiple times per day, but regular updating is important. If your content is interesting, they’ll continue to read it.

Always allow comments on your Facebook page. Turning off commenting may prevent inappropriate comments and spam, but it also makes your business seem anti-social and uncommunicative.

TIP! Choose updates wisely. If your updates are boring or off-topic, you’ll lose fans.

Facebook is an effective tool to use while in business. This site reaches millions of people and can increase traffic. These tips can improve the visibility of your business if it is in a rut. There are endless possibilities when using Facebook marketing.