Make sure subscribers actually want to receive emails from you. Nothing will have you losing business faster than sending unwanted emails. This article contains several tips to ensure that your emails are communicating well with your target audience.
Do not send emails that were unsolicited. Your emails could be flagged as spam if they are sent to customers that didn’t want to receive them. This is terrible for your business’s reputation and might even get your IP address blocked by some ISPs.
Know the audience you are targeting. Think of a way to entice them to have their friends join. Always make sure there is “subscribe” link in the emails you send so that those who receive forwarded copies can easily sign themselves up if they are interested. Your subscription list will automatically grow as more people who are interested in your business sign up.
Use a double opt-in procedure that will ensure that your subscribers really desire your emails. While it may seem cumbersome, it solidifies their interest in your emails, and will prevent any issues with spam issues and complaints.
Avoid sending your marketing via email near holidays. People are often out of their office or on vacation during these times, and so they won’t read your emails. Of course, as always there are exceptions to this rule. Some examples of this are occasion-specific campaigns such as Black Friday specials.
Be certain that every recipient of your email messages has indicated a willingness to accept them. By doing so, your gain customer trust, and protect your reputation. You can also get blacklisted by certain ISP’s, which can create major problems for your campaign and your business.
Look at how spammers run their messages, for a lesson in what you should never do. Sign up for free email accounts, post your address on the web and wait for the spam to come. Educate yourself on how these spammers are incorrectly using email marketing and go your own way. Taking measures to keep you from spammers can boost your brand’s credibility.
Call to action wording is essential to a successful email campaign. The emails you send should directly tell the recipients what they should be doing. If links are included, make it highly visible to them with instructions on what to do next. Consider including your call to action at both the bottom and top of your email for ease of use.
Clearly, it is critical that you send messages only to those interested in receiving them. If you email people indiscriminately, aggrieved customers will complain, which will cost you your reputation, and ultimately, revenue. Use the advice you have read in this article to ensure that the right people are receiving emails from you.
