Do you have a large number of family and friends who are already using Facebook? Older friends and family are likely on Facebook, as well. But are your current and potential future customers on Facebook? Keep reading to find out more about Facebook marketing and how to develop a strong presence on this platform.
You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Offer prizes or special deals to those who like your page. Make sure you really do award the prize so you will be viewed as an honest businessperson.
Reply to any comments left on your wall. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. When it is someone complaining, you must reply immediately.
Host a giveaway to get some extra attention for your presence on Facebook. Offer free products or discounts to subscribers when they join. Make an announcement about the winners directly on the Facebook page, and keep doing this strategy each time you need subscribers for the campaign.
Do not let SPAM overrun your Facebook page. Employ filters that can keep tabs on your page even if you’re not logged in. Any administrator can type in keywords using this tool that will automatically filter it out.
Be sure and answer all questions that people post on your Facebook page. If a person has taken the time to reach out to you, thank them for their time and answer any query they have as quickly as possible. Sharing a link to another page that has the right information is an appropriate way to give a good answer.
When you use custom audiences, you are able to target your ads to them by using their email addresses. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
Post on other people’s Facebook pages. You can receive a great deal of attention when you post on other Facebook pages. Remember that the comments you leave on another page should be professional in nature. If you feel like you have worthwhile things to say, you should post on other pages. Do not spam other pages.
Any company that doesn’t regularly deal with customers doesn’t really need to have a Facebook page. Your clients really have no need to follow you on Facebook since they generally only deal with you once and they’re done. Invest your marketing dollars in a targeted Facebook ad instead.
If someone posts on your wall, answer them. If someone reaches out to you, they deserve to be acknowledged. Consider the posts to be like phone calls; answer the questions that are asked of you.
Provide sign-up forms on your business’s Facebook page. Giving the audience something valuable for just registering or signing up can let you have ongoing conversations with those that have expressed interest. A sweepstakes or contest is a good idea, or simply provide an area to sign up to get a freebie.
Avoid sending updates that aren’t related to you or your business. You might be tempted to talk about current events or share a more personal update, but keep in mind that these topics might not interest all your subscribers. If you must talk about other stuff, do it on your personal page.
You’re probably a Facebook user yourself, so you understand it from your customer’s prospective. Use the information and advice below along with your knowledge as a customer to make a great marketing campaign on Facebook. The more time and effort that goes into your marketing, the greater increase in profit you will see.