Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
The key to mobile marketing is to keep your message short and to the point. Make sure your customer gets your message not just physically, but mentally as well, in the brief window of their attention that you get.
Mobile marketing comes down to the concept of “saying more with less” when it comes to your promotional content. Using lengthy landing and product pages, with keyword-stuffed text that goes on and on, will not work well. When you are dealing with mobile marketing, you should just keep it simple.
Creating a mission statement will be highly beneficial for staying focused with social mobile marketing. Having the mission statement around will help you stay ethical.
Observing your competitors successes can be a great method for keeping abreast of newer trends. You need to be discernible from the competition.
Any type of mobile platform, especially a standalone one, should have a home base available in order to guarantee success. If you have a mobile presence, it should be a way to stay in contact with current home based clients. It is unwise to build an entire enterprise solely on a mobile platform.
Avoid sending messages to people at inconvenient hours of the day. Customers will be unlikely to buy your product, even if they like it, if you have bothered them at odd hours of the day.
Before you attempt to start up any new type of campaign with mobile marketing, you should ensure that your first one is successful. In this context, you want to measure success by the longevity of your campaign and not necessarily the sales numbers. A successful campaign paves the way for successful future campaigns.
While there is vast potential in mobile marketing, it has the ability to become irritating and ineffective if used too liberally. With what you learned today you should formulate your new and unique strategy when it comes to mobile marketing. Your efforts will result in new customers and increased business.