Facebook is used by people all over the world. However, you can also use it to further your business. Facebook features a few marketing options that cost money, but it also has free marketing opportunities. No matter if you are paying or you are there for free, here are some good tips for you.
The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. Take a look at your wall daily, and pay attention if someone tags you in a post. Share your thoughts, particularly if it is a customer service issue.
Always post a link to any new content on your site to your Facebook wall. If your site includes a blog, have it automatically summarized and linked on your Facebook. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.
Facebook ads are a great place to start. This adds an extra value to your efforts. Purchasing Facebook ads will help you reach your goals. They cost very little and can have a big impact.
Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. Put up neat visuals or add some color. This will attract the most amount of customers.
If you want to only target current customers, use “custom audiences”. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.
Select your updates carefully. Your subscribers will quickly lose interest in your updates if you do not share valuable content. Your content should entertain, educate or offer some help. Look into using Facebook Insights to discover what posts are really the most popular with your audience.
Offer an exclusive product to people who “like” your page. Likes can get your Facebook page a lot of new attention. Try offering something exclusive and free to people for “liking” your page. It could be a sweepstakes of some kind or a free sample. If you provide the chance to get something valuable, they will not hesitate to click the button.
Have a place on your page where people can sign up or subscribe. If you provide an incentive for registering, you are likely to gain more interested followers. Also, you can hold contests where you give away free things.
It can be a little rough in the beginning of your marketing efforts. One thing to do when you’re starting out is adding a button that leads to Facebook on your website. This way your customers can easily flit from one medium to the other without you having to be too “in their face” with promotion. Once they like your Facebook page, you can give updates on your business.
You should now know much more about how to market on Facebook. Since Facebook costs so little, it is simple to use the advice found here. Make sure to start now, because your competition is likely not using Facebook. But, they may also see this piece, so get moving today!